Pedrina
/ 01
/Overview
Pedrina: Aesthetic Renewal in Natural Cosmetics
Pedrina, a health and beauty brand based in Mexico City, faced a significant challenge: creating a strong identity with only a logo and product samples. Their focus on natural, organic products and an active lifestyle required an authentic and appealing visual representation.
/ Challenge
Defining Pedrina's authenticity in a saturated market, focusing on its commitment to natural products and a healthy lifestyle. The brand needed to stand out as a fair-trade company, cruelty-free, producing freshness in every batch.
/ Solution
With the passionate guidance of the CEO, we developed a cohesive brand system. We created not just a visual design but also a content strategy that emphasized product freshness, fair trade, and cruelty-free ethics.
Pedrina emerged as a vibrant and ethical brand. The products, designed for a healthy lifestyle, are now presented with authenticity and freshness. The emotional connection with the audience grew, and the brand stood out as a beacon of integrity in the health and beauty market.
