Jaecoo
Creativity
Content Strategy
Visual design
User Experience Design
Copywriting
The Challenge
Launching JAECOO in Mexico was a major challenge. As the third most important market after China and Russia, we needed to ensure the brand resonated deeply with Mexican consumers. Beyond introducing a new name, we had to position the JAECOO 7, an SUV designed for off-road enthusiasts looking to elevate their driving experience. The task was ambitious: develop brand guidelines, define its positioning, craft a compelling slogan, create marketing strategies, design advertising materials, and provide a clear roadmap for dealers. We needed a strong narrative that would establish JAECOO as a leader in its segment.
The Approach
We created ‘Define Tu Aventura’, a visual and strategic concept that shaped all brand communications. To bring this vision to life, we introduced Mr. JAECOO, a brand ambassador who embodied the off-road spirit in both the official campaign and the launch event. With a well-aligned strategy, Mr. JAECOO became the face of the brand in Mexico, pushing JAECOO beyond the conventional and positioning it as a true off-road contender.
