Huggies
/ 01
/Description
/ The Challenge
In 2014, Huggies needed a strong digital presence to connect with new moms in Mexico. The goal was to create engaging and informative content across multiple digital platforms, making the brand a trusted resource for parents. The challenge was to design and direct a cohesive visual strategy that resonated with the audience while ensuring consistency across all touchpoints.
/ The Approach
As the art director for all digital activities, I led the design of Facebook applications, mobile websites, and video content with helpful tips for new moms. Each piece was crafted to be visually appealing, easy to navigate, and aligned with the brand’s warm and supportive identity. By combining strategic design with user-friendly experiences, we strengthened Huggies’ connection with its audience and enhanced its digital footprint.
