Hisense
/ 01
/Overview
/ Problem
With the Qatar 2022™ World Cup on the horizon, Hisense faced the challenge of keeping football fans excited even before the opening match. They needed to create an interactive experience that would keep fans engaged from months before the tournament until the last second of every game. Additionally, they had to find a way to stand out amid the digital noise surrounding large-scale sporting events.
/ Challenge
The challenge was twofold: first, to generate anticipation and excitement before the World Cup, and second, to maintain that interest throughout the tournament. They needed to find a way to attract fans with relevant and engaging content in the months leading up to the event and then retain their attention as the World Cup progressed, competing with numerous sources of online information and entertainment.
/ Solution
Hisense created "El Gran Juego," a digital entertainment platform dedicated to the Qatar 2022™ World Cup. This platform allowed fans to immerse themselves in the excitement of football from the very beginning. It offered exclusive content, pre-match analysis, and the opportunity to interact with other fans.
During the tournament, "El Gran Juego" became the digital epicenter for live discussions, predictions, and interactive games based on real matches. Each stadium in Qatar was transformed into a unique experience on the platform, where fans could earn points and prizes by participating in challenges related to the matches held in those stadiums.
