Axa
/ 01
/Description
/ The Challenge
AXA is a well-established insurance provider in Mexico, known for its car, life, and health insurance. However, its small business insurance offerings remained largely unnoticed, despite the fact that 95% of businesses in the country operate without coverage. The challenge was to raise awareness among small business owners and highlight the tailored protection AXA offers for their unique risks.
/ The Approach
We engaged small business owners by recreating common disasters such as fires, landslides, floods, and civil damages. These realistic installations were placed at strategic locations where our target audience would see them. The International Franchise Fair at WTC Mexico City and other entrepreneurial events provided the perfect setting to demonstrate the risks they face and how AXA’s insurance solutions could safeguard their businesses.